Objective: Increase public awareness and transparency regarding project co-financing
Description: The activity will be implemented through the implementation of the following information and publicity measures:
- Preparation of a bilingual website specially dedicated to the project - in Bulgarian and English;
- Organizing and conducting informational activities for the progress of the project;
- Development of a video, presenting the results of the project;
- Preparation and distribution of informational and communicational materials;
- Preparation of advertising materials;
- Project promotion activities;
Expected result
- Prepared specially dedicated to the project bilingual website for the project - in Bulgarian and English.
- Prepared and prominently placed billboards - 2 pcs. in the cities outside Sofia
- 1 piece. for the city of Sofia, promoting the project and the contribution of the FM of the EEA 2014-2021, and the donor countries;
- Organized 3 informational activities for the progress of the project - press conferences; - A developed video with a duration of at least 2 minutes, presenting the results of the project;
- Prepared and distributed flyers promoting the project - 3000 pieces.
- Prepared roll banners - 3 pcs.;
- Publications in print media - 4 pcs.
- Prepared and distributed advertising hats according to the project - 300 pcs.;
- Manufactured and distributed advertising scarves - 300 pcs.;
- Prepared and distributed advertising bags - 300 pcs.;
- Promotion of the project in internet publications - 2 publications;
- Implemented Facebook campaign with paid publications - for 1.5 months in different periods before, during and after the events.
- Prepared and placed in a prominent place A3 posters - 3 pieces, promoting the project and the contribution of the FM of the EEA 2014-2021, and the donor countries.
- Noted the contribution of Iceland, the Principality of Liechtenstein and the Kingdom of Norway through the EEA FM grants 2014-2021.