Development and implementation of an entrepreneurial plan to attract the public in order to ensure the sustainability of the project and the development of a successful business cultural industry in the Bulgaria-Norway direction

Goal: Improving the professionalism and expertise of the “Ivan Vazov” National Theater in the field of cultural entrepreneurship related to attracting new audiences.

Description: The business plan is related to the improvement of entrepreneurship in the field of culture through the development and implementation of plans to attract audiences in the field of theater arts, as well as to ensure the sustainability of the results of the project and ensure its long-term benefits. By implementing the plan within the project, the audience will be engaged with European culture and diversity - fundamental for the development of the economy and social cohesion